That's a very good point. Buying the highs of an individual stock where the sector is also making new highs should give you a better return. I'd say buying highs in a bear market will work too, but that depends heavily on your target and timeline. It's not going to be like a bull market where you buy the high and then you can leave your position there for months and just ride it higher. In a bear market, you can buy that high, but you will have to carefully monitor it and understand that the stock will not make huge gains before reversing back to the means.