Quote from DT-waw:
I'm sorry, but you have very little idea how big business and human psyche work.
In general, the better someone is at a particular area of life (be it trading, healing, management, high-tech, etc) the WORST he is at marketing it. Take trading for example. Every trader i know who is great at trading for himself was always totally terrible and miserable or not interested in marketing to outside investors/clients.
And vice-versa. If someone is effective at marketing and selling stuff, in every case the product he sells is a complete horse sh*t. Think of used car salesmen.
Who doesn't have problems attracting capital? Vic Niederhoffer, Madoff, LTCM. The very same guys who offered the worst investments on the planet.
I tell you the secret. Its how human psyche operates. People are never interested in the product itself. All they look at is marketing and who is selling the product and why. The product itself? Whatever it is, people choose not to even know what they buy.
Think of the worst investment product and i'll guarantee you- it will be hugely successful on the market. Ponzi schemes, these are the most popular investments of all time.
The worst shit to drink? Coca Cola. The most popular drink in the western world.
The worst medical treatment of all time? Chemo- and radiotherapy. Its even more deadly then being inside Fukushima plant. People ********love***** such treatment! It sells in millions, every year!
So if you want to run a very big, serious business, you MUST have two things:
- the worst product imaginable.
- very clever marketing based on fear or greed and no common sense whatsoever.