First let me say that gaining or losing one additional trader is not going to make the least bit of difference to Bright. So in light of that statement, here's the truth:
1) They have a substandard bulky war-pig of an execution platform
2) Their communication lines and data feed lines are a joke.
3) They have NO tech support. And I mean that literally.
4) Their fees, specifically the "haircut" charges are exorbitant as compared to other firms
5) They make a big deal out of their so-called "Low Commission" and no ticket charges. Though it seems to have escaped them that ticket charges went out in '98 and if you do any sort of volume at all you can find similar per share charges elsewhere.
That 's just off the top of my head. However, if you're new to the business and have never traded anywhere else before you won't know the difference and Bright will be fine.
To be fair to all involved, the best thing I can say about Bright is that itâs better to be from there than actually there.
I can assure you this not the product of "sour grapes." Further, I don't really expect that you will be swayed by my review but you will soon see that I speak the truth.
Regards,
Dr. Zhivodka