Quote from tango29:
I knew things would come unhinged eventually. Oh well, lasted longer than I thought it would.
I looked at Echo and as far as I can tell they don't have a training program. The website mentions training, but then says they don't have formal training, so I can't compare that to what the Brights offer. I also note that Echo does charge a monthly fee to use their platform add on to automate your trading and it runs ~ $200/ month. I'm not sure what the Brights have, but I believe there is something offered through Pairco, and possibly they have Excel addons for the same purpose, not sure of the cost for either.
Again, I get the idea they do charge more, specifically when you are training and most likely low volume, but if you are in their bootcamp they do waive the desk fee for the 2-4 weeks.
In my case since I would be going from the index futures side to equities and I would like some professional training on this side of the business. As I grasp the ideas and start trading profitably I would ramp up volume and then see where commissions could go.
There have been tremendous commissions mentioned, again taken they are actual, how is the service at Echo? I get the idea from some pm's and posts in the past that the Brights are top notch with customer service, and that is a big one for me. Not much pisses me off more than sitting on hold when I have an issue that I need resolved about a trade or my money. I've been through a couple futures brokers before finally finding one that is there when I need them, and I don't need that anymore. (I'm too old and too crabby).
I trade at Echo after considering Bright. So here's my comparison.
You are correct that Bright has a formal training program and Echo does not. However, you have to pay for the beginning one. $1000 for the 3 day course. More for boot camp. Continuing education is free. Even though I ended up at Echo I took the Bright 3 day course. I did not find it of value. But I was already a profitable retail trader. You may find it useful if you are a complete beginner. And there's nothing preventing you from joining another firm after taking the 3 day course.
Bright and Echo both have desk and platform fees. I suspect Redi(Bright) is a better platform than Sterling (Echo) for automated trading. For manual trading I suspect they are about the same. Costs for each platform are comparable. Add ons of course cost more at each firm.
As far as "service" I can only speak for Echo but it is top notch. Adminstrative and accounting people respond promptly. The trade support people answer the phone or IM immediately. You are treated as a professional member of the firm.
As far as rates maybe I just can't negotiate because there was no comparison. My rates at Echo are much lower than the best I could get out of Bright. There really was no "negoatiation" it was pretty much a take it or leave it offer from Bright. And Echo doesn't hold back a penny a share to rebate at the end of the month. If you are a volume trader that really adds up. Are you going to get a high volume rate at Echo as a low volume beginner? Probably not.
I don't hold overnights so I can't make a haircut comparison.
Is Bright a good firm? Of course. But the Brights have taken the Starbucks business model of premium branding, much to their credit. However, the coffee is pretty darn good across the street and doesn't cost nearly as much.
So what you are seeing is Don protecting the brand on these boards, much like you see Starbucks convincing you to pay $4 a cup for coffee. Most of the "bashers" (I personally know several of them) are just trying challenge the company line and some misleading statements that appear here from time to time. If it seems like he's being picked on, well, he's the only representative from a firm on these boards trying to sell us on his firm.
Given the SEC attack on the retail LLC's I don't expect you're going to see Bright caving in on rates anytime soon. And why would they? Once they drop they don't go back up. And apparently they have no problem finding people willing to pay them.