Quote from jasmine1:
Profit margins for both Traders & Trading Firms have fallen so much, at some point changes must be made. Computers and decimals have crushed the common equity trader. The common equity trader, like the exchange specialists, making a living working within spreads are gone.
How does this story end? Two or three Wall-Mart Trading Arcade shops? The new era of Bucket Shops?
I am a trader with Generic Trading and as far as I'm concerned they are as good or bad as any other. They provide traders with the chance to make a living in the stock market.
With proper hedging to minimize unfavorable swings traders can do well or get by just fine.
We all need to adjust to market conditions in order to not just survive but thrive.
If you can build a good working relationship (give and take) in both good times and bad with a trading firm and provided they have no fundamental problems, stay with them and let them evolve like you evolve.
I think Generic Trading has a great trading desk and back office team. The owners are as concerned with traders making money as they are with the bottom-line. And most importantly I've not had but one accounting problem and it was resolved in about three hours.
This is just one mans point of view...
good luck to all