Quote from keeptradin':
...My experience is that any company who has a valuable product to offer is willing to let a prospect try before they buy. That goes for any type of business, not just an advisory service vendor...
I believe that anyone offering something they truly believe in is not afraid to let others make an informed decision before they pay for the product...
Just think what would happen if a few ETs tried their service and liked it, and posted to that effect. Their servers would be overwhelmed with the volume of hits they would receive, as so many use this site for guidance and direction...
Hi keeptradin,
Actually, what you've said works for a
new business or a business currently going through a slow down period and wants to attract new clients...
Yet, an establish business doesn't need to do such because profits are good and they've already been through that free product testing phase of their business.
Simply, their satisfied with their business profits and don't need to offer free-trials of the actual product but may offer a free service of something else.
Which may raise another question...
Why are they sponsors at E.T. if that's the case (profits are good)?
Why does TradeStation advertise here...why does Interactive Brokers advertise here...
Maybe they are here to ensure profits stay that way...
Wouldn't it be nice if brokers offered free commissions for a month while we test their execution platforms with our hard earned money on the line?
Why do car dealerships allows us to test drive their cars prior to purchase?
Is a spin around the block or a quick stint on the freeway suitable enough to make an informed auto purchase.
How about a free one week use for first time car buyers...wouldn't that line them up or is that not a good business marketing gimmick?
How come subway doesn't allow me to try their new Turkey Sandwich for free...
Surely if it was good...I'll go tell all my pals and they'll be lining up at Subway's door?
My perspective is not just about the business of trading...
It's about many different types of business.
Here's my perspective to be more specific...all the following individuals I personally know (childhood friends, ex-college roommates, relatives or friends of the family):
Owner of a printing company.
Owner of a beauty salon.
Fish Import Consultant
Private practive Doctor (sports medicine)
Private practice Dentist
Private practice Occupational Therapist.
Expresso Stand Owner (several of them)
Owner of a Ice Cream store
___________
In the beginning of the life of their business...
They used marketing gimmicks like 1/2 price off, holiday special, free exams, free offers, free consultation et cetera.
For example...my pal the dentist in his first two years (for 1 week every 3 months) gave free oral exams and cleaning to the first 25 clients after the advertisement hit local newspaper.
That was almost 10 years ago and he no longer does advertisements like that because his business is prospering, profits are good, he's well established in the surrounding communities et cetera.
Heck...I'm his friend and he charges me the normal rate he charges his other clients.
In addition, he's probably one of the most expensive dentists in his area.
Another example...a friend of the family open an unusual ice cream store about 7 years ago.
Business was not very good the first few months and he was forced to lay off one employee...
So he came up with a marketing gimmick...FREE ice cream (1 cone per person) on Fridays.
It was a big hit and his ice cream became the talk of the town (one of the best tasting stuff I've ever had).
Nowadays, no marketing gimmicks and not even a free small spoon taste.
His ice cream is always the talk of the town for those that crave ice cream and business is doing very well.
Here's another example...a relative...a beauty salon owner has been unprofitable each and every year for about the past 15 years.
She's well known but makes no effort to marketing her salon.
However, her husband a University professor does very well financially along with having a very nice income from his consulting business.
My cousin keeps her business because its a social thing for her...keeps her busy and she enjoys doing what she does...
She even does hair for free sometimes and the phone doesn't ring off the hook eventhough she does the hair of a few well known Chicago celebrities.
It's a myth that clients will line up if they get a free try or look at the product...even if the product is good.
Heck...I've seen poor products...with non-deceptive advertising...
However, advertised very well...bring in big bucks for business until they lose their fad sort'uv speak.
Also, word of mouth from satisfied clients is the ticket for many business while not the ticket for others.
With that said, just because you got a good product and market it for free...
Does not guaranteed they'll be lining up at the door even if you offer a good service.
I've seen a few business go bankrupt doing such...offering sales, freebies et cetera while the Mom & Pop business down the street was doing ok selling the same product without sales or freebies.
I know what your going to say...those business probably marketed the free stuff the wrong way or in a way it hurt their bottom line.
My point is this...if someone believes they have a good product and meeting whatever business goals they may have...
These are the least likely businesses that are going to offer free testing of their products because they know they won't gain much from it (not worth the time and effort).
It is possible this is where BDT is currently at...
They just don't need to offer any free trials.
I'm a member of three private free chat rooms...one of which I moderate myself.
I know for fact that most that enter chat rooms...either don't have a trading account, are undercaptitalized, just bored, want to spam, checking out the competition, looking for a place to vent their frustration...
Very few are actually interested in trading.
Last of all, I know very little about BDT.
At this point in my trading career I'm more interested in education...learning something new to improve my current trade methodology.
Learing in person while watching over somone's shoulder while they trade...
Something I take advantage of whenever I get the chance to meet an online trading pal or friend of a friend.
Therefore, if BDT ever offered a free trial...I'll probably try it out of curiosity or boredom to see what all the fuss was about with no intentions of becoming a paid client.
P.S. If EliteTrader.com ever becomes a fee-based forum vendor...
It wouldn't need to offer any free subscriptions because its established...
I guess that's my point.
NihabaAshi