For this exact reason Sun Tzu adamantly states:Back when I had an office job...there was a bunch of old dudes who had that on their desk like a Bible. I mean, it's worth a read because it's such a quick read....but I really don't understand why people worship it.
I listened to it on audible in like 30 minutes.
“Appear weak when you are strong, and strong when you are weak.”

(Not only is this applicable for humans, but also for the markets as well. I see it happening everyday.)