That's not what I mean. Anyone can offer mutual funds. Become the go-to for something like PPLI, or non-traded-REITs, or whatever. Become the most knowledgeable guy in that business.
Any insurance agent (series 6) can and do sell mutual funds. But what if you were the go to guy for IRAs, Roth IRAs, SEP IRAs, 401Ks. How best do I convert my IRA to a Roth IRA?? What if you knew China and Asia better than anyone in the office...
Do NOT be the guy who gathers the information into the computer and it spits out..."You need front end loaded mutual funds and annuities". Smart people will see right through you. You will not stick...
You need to network now!! Old college friends, family, high school friends, old neighbors, Facebook, your hobby friends are a start. You need to spend 4-5 hours a day (at this time) gathering the names, phone numbers, Facebook page, LinkedIn, addresses of these people. Support hospital causes, religious institutions, local universities...All these usually have big money. The big money may not be at the golf course anymore...It could be on a 20 mile bike ride. You may find it in Frisbee Golf...Society is changing. Set up a booth at a farm trade show...Or any trade show in the area where the money is at. Go in with a couple new associates...
Beware of the energy drainers!! These are people who will put $5,000. in a mutual fund, then call you every other day and want to talk for an hour. They will bleed you dry. It is for their emotional comfort they use you...Since you don't want to loose their account you feel like you need to be nice to them. But at some point you will need to have "the talk" with them about their constant phone calls. If you lose them, you lose them...They were a drain anyways. But I know of one broker who would fly from Montana to California for his biggest client. A face to face twice a year goes a long ways.
I hate when a brokerage would push their own stocks (they are the market maker). You may have to do some of this, but you will feel real dirty inside. Avoid it if possible...You want the best for your client. Even if you do not hold a fiduciary responsibility to your clients...They will know when they are being conned.
One last thing...If you are not good with networking, consider a discount brokerage firm. Places like Charles Schwab, or Fidelity either in front of the customer or on the phone (call center) may be the way to go. You may have to relocate...