My neighbor bought 60,000 shares when it was at 8. He's much wealthier than I, so even though I didn't like the stock I didn't say a word about it. Last weekend I just casually brought it up to him and said I don't like the stock, it just keeps dropping. He still wants to hold on. It won't break him even if it goes to 0, but I still don't understand. I've got a half a mind to tell him he should dump it, but with my net worth a fraction of his he might snort at my opinion.