Is uncle ben on the c
True that it did start as a caricature sort of like Mountain dew that was for hillbillies.
But the brand evolved and now they market to minorities mostly. Although they did get
rid of the hillbilly guy. AJ is going away completely I think.
Well to be fair Aunt Jemima was a caricature of a mammy stereotype from minstrel shows, was not the best image to choose for a brand and at least the eventually took away the bandana and improved the image.
It would be like a bank having Jewy McJewy as their logo.
I wonder if they are going to keep the name and get rid of the logo or change the name as well...
True that it did start as a caricature sort of like Mountain dew that was for hillbillies.
But the brand evolved and now they market to minorities mostly. Although they did get
rid of the hillbilly guy. AJ is going away completely I think.