There's a lot going on with ATVI stock with the earnings release, Call of Duty hitting the shelves and the King Digital purchase. I came across this article that talking about eSports. http://moneymorning.com/2015/11/03/why-the-activision-stock-price-still-has-room-to-run-nasdaq-atvi/ Essentially it looks like a nice way for earning ad revenue, but do you guys think eSports are just a fad or has that industry not even hit its full potential yet? Especially interested in hearing the viewpoint from anyone who participates in eSports in some way.