Quote from mschey:
Perhaps both of you should learn a little bit more about what it truly costs to run and operate a business. I don't want to sound condescending here, but, there are fixed costs and variable costs associated with all businesses. Fixed costs could be the salaries and benefit packages of those running the firm, office space, technical people to run the day to day operations etc. These costs, are the toughest to handle when you have industry wide revenues the are decreasing as has been happening for the past 4 years. These costs are business killers. Is it really a stretch that they could be choking the assent business. I don't think so.
Thanks very much for enlightening us with your knowlege regarding fixed costs. You just saved me from having to look it up in my college business textbook.
Let's now leave this dead horse and go back to trading, shall we?
. You asked the question and I took the time to answer it for you. Like I said, I am not trying to be condescending but I made a pretty realistic case on How a firm can lose money in this business. It's nothing personal, just a simplified analysis.