What I do know about this Gig is that it is headed by Andrei Chernyl, one of the youngest individuals to work at the white house ever, under Bill Clinton in the Coms department headed by John Gurrola at the time. Its kind of a new age based investment deal, you choose what you want to pay the broker (there's still fees within there mutual funds you just don't ever see them and they(aspirations) still make money since roughly 90% choose to pay) they invest alot of Ebay's money I know that as well. The funds are all ran by UBS (not 100% sure but I spoke to Andrei on the phone once and I think that's what he said). Overall its gained alot of attention in the liberal world for being all green and such and there funds have a standing record of beating the SP 500 by 3% pretty consistently. Might be a good place to go with your money.
Hope this helps.