Just as in life, discard the garbage wrapping and focus on the information. In this case Horseman Global's work. Maybe it has value, maybe not. Trading is a game of information and skillsets. There are people here with the ability to review the information and create option structures to take advantage of it.
Edit: personally, when I see a beautiful woman in shitty dress I don't complain about the dress.
When a woman does not wear stilettos it's not a woman