I consume more. Much more. High oil prices make a lot of things far more affordable when ordinarily they wouldn't have been affordable. Like I've flown more flights this year for pleasure (~50 so far this year) than I have flown in the past decade. I drive faster. Every time the price of oil goes up, I can afford to consume more of it.
Why? Because I positioned myself to be a beneficiary of high prices. And I'd suggest there's still plenty of time to act, since the oil stocks really haven't gone up very much.
Why waste your money on stocks like GOOG, or CROCS, or other stuff like that which can be supplanted by some kid in a basement -- when you can buy oil thats irreplaceable and has taken thousands of years to form from its ingredients?
Maybe I'll have to take trendytraders' Expedition off his hands; I sure couldn't afford one a few years ago, but now...