Let me preface this post by saying that I have not done a full read of NFLX's 10k, so forgive any ignorance or poor understanding on my part.
For a long time I think a lot of people's problem with NFLX has been that while their customer acquisition and subscription model has been relatively successful, their implied valuation has not been justifiable due to poor content acquisition economics. This meaning that NFLX has had to pay enormous licensing and rights fees to provide their streaming content which they don't own. As a result, FCF has not been there (TTM is -$543mm).
What got me thinking about a shift in their overall business model was over the week as I finished up their new Original series Narcos. It always struck me as impressive that every Netflix Original series has seemed to do very well - House of Cards, Orange is the New Black, and Narcos to name a few. However, when I looked into it I saw that Netflix is the publisher of well over a dozen originals that range from documentaries to children's shows.
So this leads me to ask the following questions about NFLX's business that I thought we could brainstorm on:
* What is the ROIC on publishing original content?
* Is the mix of original content greater than, or could it eventually exceed, the amount of licensed content NFLX streams?
* What potential effect could a greater mix of original content have on customer acquisition economics vs. competing streaming services such as Hulu?
Or maybe this has already been noticed by investors, priced in, and I'm just late to the party haha.
What are everyone's thoughts?
For a long time I think a lot of people's problem with NFLX has been that while their customer acquisition and subscription model has been relatively successful, their implied valuation has not been justifiable due to poor content acquisition economics. This meaning that NFLX has had to pay enormous licensing and rights fees to provide their streaming content which they don't own. As a result, FCF has not been there (TTM is -$543mm).
What got me thinking about a shift in their overall business model was over the week as I finished up their new Original series Narcos. It always struck me as impressive that every Netflix Original series has seemed to do very well - House of Cards, Orange is the New Black, and Narcos to name a few. However, when I looked into it I saw that Netflix is the publisher of well over a dozen originals that range from documentaries to children's shows.
So this leads me to ask the following questions about NFLX's business that I thought we could brainstorm on:
* What is the ROIC on publishing original content?
* Is the mix of original content greater than, or could it eventually exceed, the amount of licensed content NFLX streams?
* What potential effect could a greater mix of original content have on customer acquisition economics vs. competing streaming services such as Hulu?
Or maybe this has already been noticed by investors, priced in, and I'm just late to the party haha.
What are everyone's thoughts?