A company makes a cherished toy.Then the kids grow up. What happens to the company? Time for the company to grow up, too. Today:
Are Legos a part of your wellness routine?
Kids love Legos. But conventional wisdom says that at some point, every adolescent has to trade in the toys and take their first steps on the soul-crushing path to adulthood.
That means more commutes, more office drones, and more meetings. But definitely no more Legos. At least, that’s what itusedto mean.
If you’re still a kid at heart, breathe easy. Because the Lego Group -- the world’s largest toy maker -- has some brightly colored blocks to sell you.
How Lego’s going after adults
These are tough times in the toy industry. Competition is tight, and digital distractions are competing for kids’ time and attention.
Legoreboundedby expanding its digital footprint and selling in different places. Think discount chains and Amazon, rather than just Toys “R” Us.
More significantly, asThe Washington Postnoted: The company’s pitch has changed. We’re not just for “Star Wars” obsessives anymore. Legos are part of a healthy wellness routine.
Wait, what? Legos as the new mindfulness app?
The company’s strategy makes sense. It exploits two big trends:
Lego is about to bring the nostalgia train straight to your living room: “Lego Masters,” a new network TV series hosted by the actor Will Arnett, debuts in February.
It’s based on a British hit series of the same name, and it’ll pit teams of toy-brick layers against each other.
- Lego courts adults to fill in some gaps
- Researchers want to follow your apps
- And big money comes to indoor maps
Are Legos a part of your wellness routine?
Kids love Legos. But conventional wisdom says that at some point, every adolescent has to trade in the toys and take their first steps on the soul-crushing path to adulthood.
That means more commutes, more office drones, and more meetings. But definitely no more Legos. At least, that’s what itusedto mean.
If you’re still a kid at heart, breathe easy. Because the Lego Group -- the world’s largest toy maker -- has some brightly colored blocks to sell you.
How Lego’s going after adults
These are tough times in the toy industry. Competition is tight, and digital distractions are competing for kids’ time and attention.
Legoreboundedby expanding its digital footprint and selling in different places. Think discount chains and Amazon, rather than just Toys “R” Us.
More significantly, asThe Washington Postnoted: The company’s pitch has changed. We’re not just for “Star Wars” obsessives anymore. Legos are part of a healthy wellness routine.
Wait, what? Legos as the new mindfulness app?
The company’s strategy makes sense. It exploits two big trends:
- Growing consumer demand for new ways to relieve stress and anxiety
- Our bottomless appetite for nostalgia -- this time among Gen Xers
Lego is about to bring the nostalgia train straight to your living room: “Lego Masters,” a new network TV series hosted by the actor Will Arnett, debuts in February.
It’s based on a British hit series of the same name, and it’ll pit teams of toy-brick layers against each other.
