Quote from crazy_trader:
Steve trying to keep fan happy
AAPL Apple SAYS TO GIVE EVERY EXISTING IPHONE CUSTOMER $100 STORE CREDIT - Reuters (136.20 -0.56) -Update-
Smart & respectable move.
Only ones to blame are the idiots waiting in line in the first place. Even those buying it now are jumping the gun. Iphone is a cellphone not a music player. In US, cellphones are acquired for free or heavy discount when you subscribe to service, unless you are a frivilous spender.
The money is in the contracts. AAPL's goal is to hit subscriber marks, not profit on unit sales. That being said, AT&T/Cingular is a bad choice and Iphone is still just a toy rather than a serious mobile handset.