Quote from qll:
many people will buy drinks while reading there. buy a $4 coffe for browsing 4 $5 magazines.
do you know something called Free-After-Mail-In-Rebate? how do business make money off those freebies?
books' gross margin is like 50%. magazine is making most of ads. it is a win win win situation for all of us to read without buying.
1 more people will read the mag
2 bookstore can sell more drinks
3 save trees.
4 force us to read hard and remember hard what we see. a chinese saying: a book is readable only if it is rented. it means if you buy the book, you may not read it. if you are forced to return the book, you will have to read it.
5 we save money, and get out.
anyway, they are all personal viewpoints.
I totally agree with you. Some of these people that are posting always pay retail. They never seek outside the box for a deal or try to negotiate. The reason why I am able to preserve my capital and do so well, is because I think of ways to get what a need without doing the norm. The fact is magazine companies make their real money on the ads and circulation not the price of the magazine. If you know that, then you come to realize it is more important for the magazine companies to increase their circulation so they can increase their price per ad space rather than hit u with 60 bucks a year, which is pennies to them. Why do you think Don Bright gave away several hundred magazine subscriptions for free to Stocks and commodities. Use your brain, don't be like everyone else.
BTW If anyone has connections with Active Trader please post. Thanks,
Monkman