Quote from rufus_4000:
This "trick" (called "zero copy ethernet", google the term), have been around at least 15 years (I heard about it when I was doing some linux kernel stuff in early 1990s), and is well known to almost all linux hackers. Basically, in a standard OS setup, to send a piece of data, it is first copied to the kernel, and then the kernel perform a copy to the ethernet card memory space. "zero copy" essentially by-passes all of that, just point to the memory (properly aligned!), and tell the card to "fetch". If you flip through the network part of quake source code, it is clearly documented.
As an aside, even through HFT have been widely described as an "arms race", the video game industry have done much more innovative things with hardware and specialized coding, even today.