http://www.suntimes.com/output/business/cst-fin-one11.html
BY DAVID ROEDER Business Reporter
Barely a year ago, Chicago became Ground Zero in a contest to dominate a new type of financial trading based on single-stock futures.
Two exchanges set up shop here to list the futures, and one already is a clear winner. But you won't hear much cheering over the outcome, even though there's a local rooting interest. The victorious exchange is owned by three financial markets in Chicago.
The whole concept of single-stock futures, a contract tied to expectations of a given stock's value, just hasn't caught on. Some analysts have suggested the contracts act too much like an option, a common investment for betting on a stock's prospects.
"We're clearly off to a modest start,'' said William Rainer, chairman of OneChicago LLC, the electronic market that has taken the volume lead over its rival, NQLX LLC. OneChicago's owners are the Chicago Mercantile Exchange, Chicago Board Options Exchange and the Chicago Board of Trade.
OneChicago volume most days is just a few thousand contracts on individual stocks or stock indexes. In contrast, daily volume at the CBOE usually exceeds 1 million contracts.
"No one can be terribly surprised'' by the slow start, Rainer said. "It's an enormous challenge to educate people in this environment.'' He noted that in the securities business, trading volume is down and firms' profits have been squeezed since the reckless markets of the late 1990s.
Meanwhile, business in futures has boomed. With its close ties to Chicago traders, OneChicago may have benefitted from that connection.
Each month since last summer, OneChicago has been posting a 2-to-1 lead in trading ratios compared with NQLX. The owner of NQLX, an electronic market based in London called Euronext.liffe, brought significant skills to the fight.
Euronext.liffe pioneered stock futures in Europe. But it has taken steps widely read as conceding ground in the U.S. market to OneChicago.
On Tuesday, NQLX said it was suspending trading in 29 single-stock futures that were conducting no business at the exchange. The list included major companies such as Walt Disney, Time Warner and Boeing whose parts in recent controversies could have stoked investor interest in the futures.
Bob Fitzsimmons, chief executive of NQLX, said he too was surprised at the lack of trading in some of the companies. But he said NQLX opted to make things easier for trading firms and market makers by concentrating efforts on more popular issues, such as its contracts tied to the Russell 2000 index. Trading in more than 60 other security futures continues at NQLX.
"Our volume has not been a tremendous success and we need to build a critical mass,'' he said.
Fitzsimmons also said Euronext.liffe remains solidly behind the venture. "We're definitely not throwing in the towel. This is going to be a very long game,'' he said.
In Europe, it took three years for stock futures to "gain traction,'' he said. Trimming unpopular contracts reduces market oversight costs for NQLX, Fitzsimmons said.
In June, an original co-owner of NQLX, the Nasdaq stock market, gave up its interest in the venture.
Fitzsimmons said NQLX has focused its marketing on the Wall Street power centers, the equities trading desks where futures are sometimes a foreign concept. "We have to do a better job of educating the marketplace,'' he said.
OneChicago lists futures on more than 80 stocks plus several indexes, including "Diamonds,'' a contract that tracks the Dow Jones industrial average.
Analysts said individual investors have taken little interest in stock futures. "I don't know if enough people know about it,'' said Errett Van Nice, a first vice president at stock brokerage Wayne Hummer Investments LLC. He said he's had no inquiries from clients about stock futures.
Many experts have said the futures are more appropriate for investors comfortable with risk. Stock futures generally require a 20 percent margin, vs. a 50 percent margin for equities trading accounts.