I like Bill, I hate JCP and I am Short!
Quote from newwurldmn:
I haven't done my homework enough on this yet. But at least they are moving in the right direction.
The company has a brand name, has a strong supply base, and anchor stores in thousands of malls. If they solve this management issue, then the management can solve the shopping issue.
Buyers are fickle. So this year they shop at Kohls. Next year they will shop at JCPenny if the company get's it's act together. With the announcements today, it's more likely that they can.
Unless you are saying, there won't be a next year...
edit:
I just did a quick search. 2012 company did 17Bn in revs; 2013: 13Bn.
with ebitda of 1Bn, -500mm. If they can fall 25%, they can rally 25% fast as there's no switching cost.