AMZN will continue to increase since the company is so innovative.
Recently, AMZN is trying to increase the price of Prime since it saw strong gains on its retail segment. Retail sales increased 46% year-on-year to $30.7 billion this quarter.
Besides,
Amazon Web Services grew 49% to $5.4 billion. This level of growth is astounding for a company that generates over $5 billion from infrastructure-as-a-service. The cloud business had operating income of $1.4 billion in the quarter, representing a margin of 26%.
So, it's better to hold it for at least 3 years.