Never short Amazon. Never. You will lose all your money. 
I have been using amazon exclusively for Christmas, Birthday gifts, personal & 90% of tech items for years. Amazon Prime account = Free next day delivery on most items and drop shipping has resolved many of my "international" delivery issues, customs etc...
Convenience, fair return policy's and variety make it an optimal choice.
Considering what I pay for parking alone in my part of the world, using Amazon is a no-brainer.
AWS-S3 & glacier are excellent, secure off-site storage, server options (cloud computing)... Clearly the market leader in data storage, as Amazon is in merchandising...
As a company, Amazon is a behemoth which isn't going away any time soon... only competition I see in the next few years may be google, but Amazon's infrastructure will be difficult to replicate.
imho, Amazon is "strong to the market" if one is looking for short candidates... there are better options available.
Similar to Google, my favorite service provider, I wouldn't short Apple on a whim...

lol, No it would not!!!Glad to hear that, would it be fair to say you have wet dreams about Jeff Bezos ?![]()
In fact, there is some much profit in shipping charges at amazon that they are developing there own shipping company....which means higher and higher shipping fees.
I could see amazon being a great short from here