Quote from demoship:
hels, I was posting in response to the comment about AMD taking a hit on their bottom line to hurt INTC's bottom line more.
I was saying that INTC didn't really get hurt, and they're maintaining profitablility while AMD fucks themself over.
You flipped that statement around. I never said AMD voluntarily took a hit to their bottom line to hurt Intel. I said Intel took the hit to hurt AMD.
AMD is the underdog, but it's fast gaining market share... since there's only 2 players, whatever 1 gains, the other loses. This is part of the reason why Intel's bottom line is 30% smaller than it was 2 years ago. That and the price war.
Right now is a pretty important time for both of them. China's market is going to be vast, and the average Chinese household does not have their own computer, they mostly use internet cafe's. But those internet cafe's are THE place to go in China for all ages. The computing age is only starting there, something we forget because every household here has 3 pc's.
Owning personal PC's nationwide there is coming, as their economy grows, and this market will be split between Intel and AMD... there's no one else in the playing field.
Odds are good it's not the high end quads or even dual core market that will be fought over, but the cheaper low end systems that are most popular in the US for around $500 or even less. That market is potentially vast, and no pc maker can ignore it... and it's all about price. AMD's biggest market share is the lower cost computers.
I think that's why AMD wants to invest in their capacity now, and why Intel doesn't want them to be able to.
HOW is Intel hurting their own bottom line? Well, do you think the demand for PC's has dried up over the last 2 years? It hasn't.
So why don't you tell me why Intel's 30% down on their bottom line if not through aggressive price cutting to beat AMD and loss of market share? Is there another reason I overlooked?