It eventually has to. The movie theater business model doesn't work in this century. Everyone can stream movies at home or on their phone. Why take the family out and spend $100 on tickets and stale popcorn when you can rent the movie at home?
I've been to the movies a few times in the last few years and the theaters always had less than 10 people in it.
All the more reason to go to the Theater. Your date can sit on your lap upside down if you so desire and there can be a Whole lotta humma-humma going on, not to mention the whisky/wine/beer

