The short straddle mentioned by the OP is selling a call and a put at the same strike at the same expiration. The concept behind it is to take advantage of a "perceived expensive" situation in premiums which is expected to correct (i.e: market volatility subsides, option premiums drop, and you can by back the straddle at a profit).Is shorting the call, meaning buy a "sell" call??
A common practice is to purchase "garbage" wings (long a put and call with out-of-the-money strikes...in other words, a long straddle) as a hedge. This has the effect of transforming the short straddle (unlimited risk) into a short iron condor (limited risk, but lower maximum profit). In this case, due to the low cost of KODK, it is not unreasonable to forgo the long put as you are capped at 0 to the downside.
Also, in many cases, you can't actually short naked calls (i.e: IRA), so you have to add the long call in order to be able to execute the trade.