Altria is a news driven stock that is worked by specialists all over the country. If you want to make money in this issue, you will need to get up to speed on the fundamentals first, then on the history of the company, and finally on the history of the legal challenges over the last 5 years or so.
Once you have learned the basics, you will need to get a source for timely information as regards new and pending legal action and company news. That is where good speculators are making money today.
The bond market is important for this issue so you should try to get a look at the bond outlook for the company through AM BEST, or one of the ratings organizations.
In addition you going to need to study the intraday charts for earnings and other events including news releases, to get an idea of the size moves you will be playing for. If you are sharp you should eventually be able to determine where your edge lies and develop a strategy to trade MO on a specific time frame. If you work the stock now, you know that MO exhibits seasonal volatility changes but can be a very slow mover.
As a fund manager, I owned (and traded) Philip Morris (now Altria or "Big MO") for more than a decade and still own a lot of their 30 year bonds in my private account (paying over 6.8% tax free by the way). So I am a very happy camper.
Good luck,
Steve
Edit:
Sorry about the lung cancer thing of course. I take a little comfort in the fact that a lot of those Al-queda bastards are smokers.
