You can find Alexa almost everywhere these days... Everywhere, that is, except on birth certificates: After Amazon released its Echo, the popularity of Alexa as a baby name dropped 33%. Go figure. Today:

Who’s riding shotgun in that Lamborghini? Alexa, of course
Amazon put the pedal to the metal on its ambitions for Alexa this week, announcing newpartnershipswith Lamborghini and the up-and-coming electric truck maker Rivian.
Later this year, owners of these luxury whips will be able touse Alexato turn on their seat warmers, open and close their windows, and even view what’s inside their trunks via live video feed.
Alexa was already riding in other cars...
... likeBMW,Audi,Toyota, andFord-- all of which had already inked agreements with Amazon to put Alexa in their vehicles.
But this Lamborghini partnership shows that Alexa isn’t just hitching a ride with mass-market cars -- she’s also interested in copiloting luxury cars.
In fact, Amazon wants to be a passenger in EVERY car
And to do it, Amazon has also developedEcho Auto, a tiny, dashboard-mounted piece of hardware that can turn even an Oldsmobile into a new, voice assistant-enabled smart car.
Since it launched in 2018, Echo Auto has given Amazon customers the ability to use Alexa to control their music, make phone calls, and use navigation services while driving.
Yesterday Amazon and Exxon Mobil announced that Alexa will soon be able topay for gasat 11.5k Exxon and Mobil locations.
Of course, Alexa’s expansion isn’t confined to the car
Since Amazon wants Alexa to be available all the time, the company has made an effort to add Alexa to just about everything.
In fact, the number of Alexa-enabled devicesdoubledin the past year..
So, in addition to your car, here are some other places you might find Alexa lurking:
- Alexa has her eye on your passenger seat
- California’s privacy law is both bitter and sweet
- SoftBank can’t shake its cold feet

Who’s riding shotgun in that Lamborghini? Alexa, of course
Amazon put the pedal to the metal on its ambitions for Alexa this week, announcing newpartnershipswith Lamborghini and the up-and-coming electric truck maker Rivian.
Later this year, owners of these luxury whips will be able touse Alexato turn on their seat warmers, open and close their windows, and even view what’s inside their trunks via live video feed.
Alexa was already riding in other cars...
... likeBMW,Audi,Toyota, andFord-- all of which had already inked agreements with Amazon to put Alexa in their vehicles.
But this Lamborghini partnership shows that Alexa isn’t just hitching a ride with mass-market cars -- she’s also interested in copiloting luxury cars.
In fact, Amazon wants to be a passenger in EVERY car
And to do it, Amazon has also developedEcho Auto, a tiny, dashboard-mounted piece of hardware that can turn even an Oldsmobile into a new, voice assistant-enabled smart car.
Since it launched in 2018, Echo Auto has given Amazon customers the ability to use Alexa to control their music, make phone calls, and use navigation services while driving.
Yesterday Amazon and Exxon Mobil announced that Alexa will soon be able topay for gasat 11.5k Exxon and Mobil locations.
Of course, Alexa’s expansion isn’t confined to the car
Since Amazon wants Alexa to be available all the time, the company has made an effort to add Alexa to just about everything.
In fact, the number of Alexa-enabled devicesdoubledin the past year..
So, in addition to your car, here are some other places you might find Alexa lurking:
- Yourshower(the Moxie)
- Yourtoilet(the Numi 2.0)
- Yourmirror(the Qaio Smart Mirror)
- Youreyeglasses(the Echo Frames)
- Yourshelves(the Dash Smart Shelf)
