From one newbie, a mom and pop amateur retail: We all started by doing covered calls and cash secured puts because all the books and gurus said it was free money, an income stream to juice our stock holdings. One website said someone made $2.8M selling options in two years starting with $80K in debt, all this in his spare time and you can do that too just pay $39.99 a month and you too can be a millionaire!Makes sense. I notice that a lot of the volume for SPX are for strikes ATM. Are these for leverage? I can picture far OTM strikes acting as insurance, but buying ATM strikes seems like a high price to pay for insurance.
Why, we are selling insurance and insurance companies print money. Besides the risk is very low as 80% of options expired worthless, the other 20% won't hurt us, because we can "repair" by "rolling" if the trade goes against us.
So this newbie started in 2013, systemically sold covered calls, many hundreds of times (could be over a thousand, I stopped counting) for a six month period, rolled when the trade went bad. Let's just say I no longer systemically sell options.
It is not a free lunch. @newwurldmn was more right than @Tradex, the return if positive, is quite modest if you do it long enough. Remember, you are trading against professionals, MM and folks like @destriero, @TheBigShort, @newwurldmn. You think they are willing to give up their Porsche 911, lake front house to fund you?
Of course you can make money buying, selling or in combinations but the devil is in the details and I don't think you understand the details.