In all honesty, you might be right. Never fight a trend. And this could very well be an uptrend.
The whole Apple TV thing is interesting. The days of 300 channel TV are over. Streaming 10 or so live channels that a subscriber can pick for a price lower than NFLX is definitely an opportune and interesting market niche. The bridge between cable and NFLX. And they certainly have the money to do it.
I might have to sell those puts this week on any weakness. Could get burned. And we never know what flies on the wall Buffet and Company have in Cupertino. Maybe they do know something we don't. nervous