well apple is a lot like oil. People seem to refuse to look at it realistically. Jobs is gone. There are a lot of good smart phones out there (iphone is no longer king or even bishop). Most every new apple product is an over hyped reach that failed (now they are piling into the driverless cars bandwagon). Did I mention Jobs is gone.
But most importantly, they are inextricably linked to China in "every" way. And there are chat discussions right now on netease that are talking about iphone parts-materials supplier problems in China (suppliers having problems with credit, payments, CODs). iphone quality-reliability would be an outcome of these issues.
Its really hard to believe that a phone so expensive is even made in china (you sow what you reap). Greed kills....everytime