Since I am a guy, I will probably never understand publishing on Facebook, but half the population is women. They spend money, and are influenced by a wide range of factors of which I am mostly clueless.
Serious data mining may be more of a fear than a current reality, but as a landlord, I have found social networking to be extremely valuable for both positive and negative application reviews. Do their daughters talk about the prospective tenant as being a hyper christian neat-freak or a hoarder with a thing for bad-boys. I have been lied to on enough reference calls to know the value of unsolicited information.
Serious data mining may be more of a fear than a current reality, but as a landlord, I have found social networking to be extremely valuable for both positive and negative application reviews. Do their daughters talk about the prospective tenant as being a hyper christian neat-freak or a hoarder with a thing for bad-boys. I have been lied to on enough reference calls to know the value of unsolicited information.
