Don't despair . . . there is good news.

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RNC Chairman: 2014 Effort “Light Years Ahead” Of Past Campaign.
The Federalist interviewed Reince Priebus, chairman of the Republican National Committee, on his expectations for the coming election.
The Federalist: How optimistic are you about this election? Where do you see the real possibility for turnovers, and where are you concerned just in terms of seats that are being defended?
Reince Priebus: Generally, I’m very optimistic. I’m always nervous. I can’t wait to declare victory but I’m nervous about it. I think that we’re doing really well in purple states like Colorado and Iowa and North Carolina and New Hampshire. I think that we’re going to win some of those.
I think obviously if that happens then I don’t see a way that we don’t net six and get the majority.
You can kind of see where a lot of our money today is being spent. It’s being spent on the ground on early vote and absentee ballot voting. Bodies on the ground. Targeting our data to the people that we want to make sure they turn in a ballot.
As these races get closer and closer, our role at the RNC becomes greater and greater as far as making sure we’ve got enough resources on the ground with people, bodies, data that we can possibly have.
We’re doing things where you take an area in Alaska that’s the size of the state of New York and you’re trying to speak to 75,000 people. Some of which have dishes and you’re working through digital efforts and in some cases you have to actually hire people to get in over there on the ground and get the people.
The field operation and what we do as a national party is not some sort of vague thing out there in the sky where we just talk about a bunch of interesting, vague issues and wonder who is going to win. There’s a science to targeting and to understanding consumer data and messaging and then execution on the ground.
We’re following these things on a daily basis. Every day we know obviously what the A-B vote is in Iowa or in North Carolina. If we’re up or down, that changes where we’re sending bodies and people. I feel good about it, but I will tell you it’s an every -day adjustment to make sure in two and a half weeks we win something that I think most people think rightfully should be ours.
The Federalist interviewed Reince Priebus, chairman of the Republican National Committee, on his expectations for the coming election.
The Federalist: How optimistic are you about this election? Where do you see the real possibility for turnovers, and where are you concerned just in terms of seats that are being defended?
Reince Priebus: Generally, I’m very optimistic. I’m always nervous. I can’t wait to declare victory but I’m nervous about it. I think that we’re doing really well in purple states like Colorado and Iowa and North Carolina and New Hampshire. I think that we’re going to win some of those.
I think obviously if that happens then I don’t see a way that we don’t net six and get the majority.
You can kind of see where a lot of our money today is being spent. It’s being spent on the ground on early vote and absentee ballot voting. Bodies on the ground. Targeting our data to the people that we want to make sure they turn in a ballot.
As these races get closer and closer, our role at the RNC becomes greater and greater as far as making sure we’ve got enough resources on the ground with people, bodies, data that we can possibly have.
We’re doing things where you take an area in Alaska that’s the size of the state of New York and you’re trying to speak to 75,000 people. Some of which have dishes and you’re working through digital efforts and in some cases you have to actually hire people to get in over there on the ground and get the people.
The field operation and what we do as a national party is not some sort of vague thing out there in the sky where we just talk about a bunch of interesting, vague issues and wonder who is going to win. There’s a science to targeting and to understanding consumer data and messaging and then execution on the ground.
We’re following these things on a daily basis. Every day we know obviously what the A-B vote is in Iowa or in North Carolina. If we’re up or down, that changes where we’re sending bodies and people. I feel good about it, but I will tell you it’s an every -day adjustment to make sure in two and a half weeks we win something that I think most people think rightfully should be ours.