All you need to do is sell something for a very high price and limit supply so that those with lots of money suffering from one or many DSM-IV conditions could go and buy this item so they can show the world how exclusive and wealthy they are.
non wealthy do it as well but borrow. This was big during the housing bubble and tons of fake rich people driving C class mercedes (Taxis in europe) and jaguasars (Those Jaguars based on a taurus body by ford) with of course the favorite Hummer H2/H3