Looks like starbucks is looking to change some stores to start offering wine and beer. I guess the breakfast and lunch specials hasnt done much for their bottom line so branching out to wine and beer is the definite answer, hahaha. I guess they are trying about anything right now to stay in the game, trying to hard might is the problem. starbucks has lost all its reputation in the last few years and with the deep recession occurring in the US no one wants to spend $5 for a coffee. I highly doubt this ever becomes successful I think its a real waste of time, who wants to go into starbucks to buy wine or beer. The concept is a waste of time and they will soon realize this of course well after the fact that its not working.
Business
Starbucks experiments with wine, beer
The Associated Press
Posted: 07/17/2009 01:00:00 AM MDT
Updated: 07/17/2009 01:23:13 AM MDT
NEW YORK â Starbucks said Thursday it is wiping its name from one of its Seattle-area stores and adding alcohol to the menu. The Seattle-based coffee chain said it is changing the name of one of its existing stores in its hometown to a name that reflects the neighborhood location.
The store, to be called 15th Avenue Coffee and Tea, will open next week and also serve wine and beer. Two more Seattle-area stores are to follow.
The chain said if the rethought coffee shop is a success, it will consider replicating it in other cities.
"It's interesting," said Morningstar analyst R.J. Hottovy, "especially since the Starbucks brand has been such an integral part of their success."
But, Hottovy said, the brand is considered "premium," and therefore expensive, by consumers in a tight economy.
Business
Starbucks experiments with wine, beer
The Associated Press
Posted: 07/17/2009 01:00:00 AM MDT
Updated: 07/17/2009 01:23:13 AM MDT
NEW YORK â Starbucks said Thursday it is wiping its name from one of its Seattle-area stores and adding alcohol to the menu. The Seattle-based coffee chain said it is changing the name of one of its existing stores in its hometown to a name that reflects the neighborhood location.
The store, to be called 15th Avenue Coffee and Tea, will open next week and also serve wine and beer. Two more Seattle-area stores are to follow.
The chain said if the rethought coffee shop is a success, it will consider replicating it in other cities.
"It's interesting," said Morningstar analyst R.J. Hottovy, "especially since the Starbucks brand has been such an integral part of their success."
But, Hottovy said, the brand is considered "premium," and therefore expensive, by consumers in a tight economy.
