IMHO the number of lower highs just means it's a strong downtrend and that you should wait for confirmation before going long (e.g. at a MINIMUM wait for price to close above the 10 DMA) or even the 20 DMA to be more conservative.
for ex, AAPL has not closed above the 10 DMA since 6/6/13.
for ex, WLT (another stock making a string of new lower highs although there are a few intraday higher highs) has not closed above the 10 DMA since 5/22/13.