Quote from tomdavis:
The front page (cascade) for the site looks good. But I think it needs a title.
I showed it to my wife, and she couldn't figure out what it was about without reading through most of the page. Her reaction was: "It needs a one-sentence teaser, like a newspaper headline, that gives me a reason to read this page."
Maybe start with a question....
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Q: What do Sweden, Canada, the Netherlands and Australia all have in common?
A: Okay, yes, they all have universal healthcare... But thereâs something else you should know: Theyâre all against the financial transaction tax (FTT) because most of the tax burden falls on retail investors, retirement savings and pensioners. Swedish research has also shown that the FTT increases the costs of capital to businesses, driving up the price of products and services to consumers. Seems like everybody pays for the FTT â except the banks.
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This simple Q&A makes it crystal clear what the site is about.
Also....
The news page looks like a pro-ftt website. Was that your intention? Is there a reason why you're giving Bill Nighy center-stage to promote the FTT?
Thanks for the feedback ... now, the cascade page is not the home page, so I'm a little confused here--sorry for being obtuse.
The FTT ABCs page will be the basic facts gateway. That should be ready by the weekend.
The "Let's Talk About Tax" page gets reworked tonight.
As for the news page...
I'm still figuring this one out. One of the reasons I featured Bill Nighy is that he sounds like a complete fool, so I'm happy to let him speak for himself. HAVING SAID THAT...
I do want to include point-for-point deconstruction of the stuff he and the Robin Hood people pump out. There's a link on the home page (at the bottom) that, at the moment, goes nowhere, but is supposed to lead to a "Fact...or Fail!" deconstruction of the Robin Hood Tax FAQs. I want to do the same for the Bill Nighy stuff, and other disinformation as it comes out.
As for it looking like a pro-FTT page...well, I don't mean it to be "pro" or "con" so much as a chronicle of (what I see as the) most significant "story-beats" in this ongoing FTT saga. I don't think one can be an effective proponent of something unless one knows what the opponents are saying. Does this make sense?
Definitely glad to know your thinking on this as it is, obviously, a work-in-progress
[EDIT: Important point--this site was inspired by someone's request on this board for a resource that would be of use to journalists. To that end, it's important, I think, to offer some sense of comprehensiveness and, indeed, willingness to acknowledge other points-of-view, if only for the purpose of annihilating them.

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