Quote from seasideheights:
Some ideas in countering the pro-tax zealots.
We need to call this an Investor Tax, not a Trader Tax.
We need to call this a middle class Tax, not a Wall Street investment bank tax.
The tax will hit everyone of every pay scale.
So the *long* message to the middle class is this: "Once the small traders are gone, and banks are exempt, whom will they tax? This tax has to be paid by someone. And it will be YOU, letting your mutual fund manager turn over your stock portfolio once a year, and paying monopoly premium prices to the remaining sellers - the big boys, who could afford the 'specialist' exemptions. If you just turned over your stocks once a year, as a typical mutual fund does, rotating money away from worst performing sectors, the 50-times wider spreads will cost you -5% per decade, taking -20% of your lifetime income. If you earn $50k per year, 8 years of your income will be now transferred silently to the IRS - it is a $400000 tax on your lifetime earnings. Not exactly a Revenge On Wall Street tax, is it? More like a new Stocks VAT, or Mutual Fund Turnover Tax"
But how to reach to the average investor with this message? Anti-tax associations such as Americans for Fair Taxation?
Or is there a faster, more scalable solution if time is of the essence and if opponents rule over the traditional media? Yes there is - why not piggy-back the YesWeCan campaign...? Use the power of social networking, posting 'snowball', 'campaign', 'forward-me', 'viral' messages on sites such as: MySpace (200m users), Facebook (110), LinkedIn (30), Twitter (5). Short messages are best remembered, slogans really, especially when meeting these criteria:
- addressing investors directly (names work best - will be recognized from any noise),
- showing it is in their interest (that they will pay the tax personally regardless of any exemptions),
- including concrete action in the imperative voice and with a deadline, such as 'Email your Senator now',
- and 'scanning', i.e. flowing smoothly, easy to chant and remember, ideally using assonance, i.e. same-sounding consonants as in: 'now'/'tax') e.g:
E-mail your senator now
against your Fund Turnover Tax
E-mail your senator now
against your Fund Investor Tax
E-mail your senator now
against this Stock Market VAT
Alarm your senator now
or watch your fund tax-bled by half '(by a fifth actually, but assonance is not there
Tip off your senator now
or watch your funds bleeding like mad
... any other suggestions?

Of course these are Twitter-style, but longer ones won't be read.
Better avoid key words such as 'transaction tax' or 'Tobin tax' - keep people underinformed, curious and feedback-seeking, prompting action, and thus making the message harder to ignore/forget. And never mention that your trading will suffer - pity does not work as marketing device, while sense of community does, so try "we are all in it, all affected by this tax as investors - regardless if we do it using financial services or individually'.
But are there enough well-connected (social-networking-wise) volunteers who care enough about their trading to push the snowball rolling..? Tipping point can be reached even with the smallest of triggers, human networks are chaotic systems.. just try it out on a single friend. I did my bit - informed all US stock traders I know personally (which meant: both, since I live abroad... that's probably not enough..)