Disclaimer: I own shares in the following company.
One company that I expect to benefit greatly from an NHL season is CV Technologies, makers of ColdFX. Ticker is V.CVQ (it trades on the Canadian Venture Exchange). I'm not sure that anyone from the US will have heard of this company (yet), but they make a cold/flu remedy based on some sort of proprietary ginseng extract, it has actually passed clinical trials despite technically being a herbal remedy, I guess it boosts up your immune system to help fight off colds.
I've tried it myself, not willing yet to vouch for the product, but I suspect that it helped me to fight off a nasty cold a few weeks back when I tried it out for the first time. I'm a uni student, so I'm sure that I'll have plenty of opportunity to test the product out this year...
Anyways, the previous fiscal year was their first profitable year, and they are currently on track to expand greatly on the previous year. More importantly, they have Don Cherry lined up as a spokesperson (he's a big hit nationally up here in Canada, does a segment on Hockey Night in Canada on CBC). The company wasn't able to fully leverage him during 2004/2005 due to the lack of hockey, but I'm betting that things are going to be very different this year if we see an NHL season.
Also worth mentioning that the company now has the excess cash in the bank to finance a major marketing campaign. Did I also mention that they basically have no debt and have very high gross margins?
Well, that's my "pump" for today, do your own due dilligence. Unlike the US markets, it's easy to download all sorts of free info about Canadian companies, at
www.sedar.com