Looks like this outfit is trying to set itself up as another market or exchange. It looks they take the other side of all your trades as a Market Maker.
Quote from website:
2. Market Making not Broking [sic!]
Brokers generally look to make a profit on every deal, as this is a major source of their income. They will generally obtain a price from a market maker (or an exchange) quote the price to the customer and charge the customer a commission for executing the trade. dealforfree.com removes this process by connecting customers directly to a market maker (our own Dealers) and therefore cutting out the middleman and the associated costs.
What is more, they are inflating the bid/ask spread.
SPX500 835.1 835.6 0.5
:eek:
So if they 'lick' every contract that moves through them for half a point, that's a pretty good money machine. That means you pay the normal .25 bid/ask of the ES, plus and additional .25 ($12.50)to dealforfree.com. :eek: There's your commission!
This is the same type of 'scam' as happens in Forex trading: No commission, just nice, big, fat spreads for the MM's
Prosper!
kp
BTW: This reminds me of the "bucket shops" in Reminiscences of a Stock Operator!