Exactly. The argument that people aren't switching from Schwab to IB is nonsensical as most retail traders don't have any idea about the market microstructure, nor should they.
Even the people on r/wallstreetbets who aren't the absolute most unknowledgeable of retail traders don't understand how PFOF works.
Since I can only think in analogies, it's like if you bought a car that had faulty engine valves from the factory and then blaming the consumer for not knowing any better.
