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Guys who got zits may not be loyal to a brand beyond a certain time. Guys who would get zits in the future may not have loyalty to the same brand.

What could be the effects of large gap ups if they are not what you mean by "spike" ups?

My understanding of what you do is that you aim for positive cash flow, and if one trade does not go as wished you use time/writing until you can get out? How often do you end up with a stock that gives you the need to manage it, and how long does it take before the breakeven to be reached...

What are the fundamentals of the stock? Does it have liquid puts?

I really wish you well in this trade as well as in all your trades! Sometime ago I came across a book where the author discusses a put writing plan. If I recall well, the book also discusses buying puts on indices to hedge.

He is short a strangle @ strikes 41, 40 (with higher strike implemented with put rather than call, and lower strike with call rather than put; put-call parity). PM: very good detailed post!

Why are you shorting it?

Why do you consider it meaningless? If one were to compare two time frames, say 8 weeks and 2 weeks, are there insights to be gained?

What would you consider a usual leverage/margin in the context of shorting puts?

"Thus turning the naked call into a covered call.": do you mean naked put instead? Is there a risk if prior to expiration the stock goes up significantly (the position becoming a short call)? Are you not currently short a (gut) strangle?

Could you expand on it? I may have read something to that effect in a book of his (maybe about short selling?)

Are you saying that you are certain the market is a negative sum? As for the weekly options, what do you think of those that are deep ITM?

He sounds like someone who may have bought at the 700 top area, took the loss at the 505 area bottom couple weeks ago, and may have rebought at the latest 590 area top. Would that make the breakeven around 775?

AAPL at 540 t0 541 area. 22 points bounce. Are they taking their profits?

AAPL at 518 to 519 area: Is smart money buying for a bounce?

Is the above answer (as well as other answers given) to the question below still valid? "How sure are you about what you are writing? I thought that 700 was the top, and that fundamentals are not good. Any comments? "

What is the average gain of your winners?

EUR/USD at 1.3015/16. I think it is a short within 0 to 10 pips.

Could you give a list of your stocks?

Talk is cheap.