I take my words about Cook back, the presentation was a disaster. I felt ashamed for the folks who had to deliver the speech 'cause it was so lame. iPhone 7 literally showed nothing new.
Who cares?! He built the most profitable company in the World, he can easily buy out any competitor if one appears. People still buy their phones in droves which means there is a demand for phones. And if there is a demand than the product is good enough. The market is the ultimate judge.