so I took a look at PVH and you are right it was pricing in a ~6.5% move which would have made it a sell. (Sell the june 155 straddle for 9.80). I am not to sure why you bot the calls, can you elaborate further?
For PVH, I used the chart along with the earning reports trend. Ex. PVH has been reporting strong earnings while other retailers are struggling. This, along with the chart analysis suggested that PVH should bounce off its 50-day ma and breakout above $163.